Jen Larson. writer.

It’s time for a movement. Don’t wait for it…watch for it.

Timeless. Classic. Modern. Unexpected. That’s the thing about icons…they find each other – move together – and just get better with time. Julianne, Christian, Tyrese, Jessica and Ludacris himself came together as ambassadors for Swiss watchmaking at its finest. Movado isn’t just back…it never left. Gracing wrists since 1881 with timeless elegance, and fierce style. That’s iconic.

And when icons wear icons…now that’s a movement…

And “When I Move You Move” was born.

Mommy’s Bliss! For that blissful time of life called “motherhood.” And once you’re in the “hood” you’re a member for life! From babies and kids to that inevitable postnatal period, this company knows so much - because they’re moms too. And these products are the motherlode of the best in the biz health and wellness products. Gripes. Gas. Chafed nipples. All relevant fodder for this essential space. I even learned some valuable off-label uses for Nipple Balm to unstick a finicky zipper, and Gripe Water as a helluva hangover cure. Or so I’ve heard.

Reebok! Hell, yes! Between Gigi wearing our iconic brand to the gym crawl we did through NYC, I realized this brand has never left and is back and cooler than ever - not to mention cooler than I ever knew I was while wearing it. These magazines combined fashion, food, influencers and the retro look that never really left, with the cult fun following that Reebok has so steadfastly amassed. Amazing things never go out of style…they just hang out and wait for their moment. Hello moment.

Clean beauty! Beauty without any toxins, parabens or cruelty to animals. This made me wag and continues to be a beautiful no-brainer. What a fun labor of love - building this (then) young brand’s voice while educating the masses about just how dirty things have gotten in the freakishly under-regulated beauty industry. C(redo) your makeup bag, C(redo) the planet and C(redo) the way you think about what you put on your body with a literal candy store of products vetted for all of us. Out with the old…in with the clean. Happy skin. Happy planet. Happy writer.

Shoes more comfortable than photography can capture created by women championing other women?! The challenge of convincing women to ditch the heels and focus on what matters proved to be a fun no-brainer and I learned that you certainly don’t need heels to lift others up. These amazing and oh-so-pretty shoes literally made the words flow. A slipper that ventures into the real world? The professional world? Yet still feels like shoes you don’t want to kick off the moment you get home. How easy is that to write about?

What a blast! This guy was so much fun and his wife still left him in the dust in the fun department. A 49-er and his equally athletically gifted (so cute) wife was a pretty dreamy gig. Their banter was genuine and they changed zero words of my script which is every writer’s dream. The glasses are actually epically cool…but nothing held a candle to these two cats. Did I mention this commercial had a big moment during a little game called the Super Bowl? Humble brag.

These are the shoes that don’t have to announce how cool they are. They just show up that way. Cleverly disguised as work shoes, sneakers or even the hiking boots that give new meaning to getting lost, Hubbard couples exquisite craftsmanship with understated swagger and, after being gifted a pair myself, I’m in. Hubbard for the cool and comfortable win! I also had the pleasure of meeting many of the feet who make up the Hubbard cult following. The chef, the entrepreneur, the biker chick, the photographer, the artist, the doctor….cool stories, cool people - all wearing their Hubbards. No announcement needed.

My longest term client, I have been writing for Banana Republic for over 15 years. From social media (IG, Facebook, Twitter, & Pinterest), brand campaigns and outdoor, to catalogs, signage and site experiences. This is the brand that never quits and like a cool cat with many lives, is currently killing it once again. #employeediscount.

After the success of “Nice Pants” for Dockers for Men, Levis wanted to parlay that success in a softer, more feminine way for women, while still incorporating the tagline and the badassery of the women who wear them. Laughing at age, rules and popsicles, this campaign truly evolved into a “nice” departure from the glossy reality we’ve all been fed. The result? Real reality.

“Wouldn’t it be Nice.” Shot by Peggy Sirota captured the casual, cool attitude of Dockers and the pants these amazing women live in on repeat…the very “nice pants”.

Once i got my head around the fact that I’d never be able to spell this brand’s name correctly, I realized it didn’t matter because this brand is unforgettable and unique , typos or not. It’s always fun to write about a product that is in a category all its own. Wool shoes that cross from function to fashion with a quirky story to boot. Sheep have a lot to say and this little seaside Australian town, where this brand was born and raised, really listened. Never following the pack is how this pure wool, washable sneaker found its path and traveled all the way around the globe. Wool - who knew?

A very fun project for Coty trying to create the perfect print & television campaign for Sarah Jessica Parker’s very first fragrance. Yes, it smelled lovely but she wanted it to be as much about the woman who wears it as the pulse point benefit. “Lovely…on the inside” was born.  And Sarah Jessica definitely was – lovely -btw. 

Undies! Underpinnings. Socks. Tees. Baby gear. If it feels like a second skin, or even better than nothing… it’s Boody. Come as You Are was created to illustrate just how livable this sustainable, bamboo, uber-soft stuff is. On our trek through every cranny of NorCal, wearing nothing but Boody, everyone got goofy, hungry, curious and let their comfy flag fly. Who knew this place held so much coolness? For some reason it all tasted, looked and felt so much better in Boody…clothes optional.

Find your own prince, or princess. Sleep on a pea. Throw down your ponytail and find an exit route all your own. Originally based on the Camilla Belle character and then Zoe Kravitz, Bruce Weber captured the youth, the exuberance and the freedom of Princess. “Born to Rule” Princess is now available in key chains, necklaces, posters as well as fragrance…if you’re into collecting. 

A very high-end, classic California clothier, Robert Talbott copy needed to feel as elegant and elevated as the silk ties and impeccable quality items they crafted. Born in the Monterey Bay, this family-owned company takes immense pride in their history, craftsmanship and California inspiration. 

“I am Ann Taylor” was born from the idea that every woman can wear Ann Taylor because every woman is Ann Taylor. Bringing together supermodels and actresses of all ages from Twiggy to Linda Evangelista, each with their own unique take on stylish things, is what brought this campaign to life. That…and Annie Liebevitz.

Watching the models all come together for the shoot was fantastic. Like old girlfriends so excited to see each other after years, or even decades. Yes, I eavesdropped on all their conversations about kids, husbands and even preschools. Turns out they’re just like us…except for that whole “supermodel” thing.

Built on the belief that seniors are a forgotten employable sector, Sarah Oliver of Sarah Oliver Handbags, is a saint that walks amongst us. Employing the senior community in Mill Valley California to knit her keepsake bags has not only given seniors a new lease, but has landed Sarah and her business plan on Shark Tank, earning the backing of two of the “sharks”.  I was thrilled and honored to write the bios of her knitters dubbed The Purlette’s Plus One…13 women and one man. The series is called “If These Hands Could Talk” and they literally blew me away with what they had to say and teach me.

Writing online video was new for me, but oh so fun. Working with Academy Award winner, Marion Cotillard, made things easier. And writing scripts rooted in uber drama and over-the-top French noir ended up being oddly in my wheelhouse.

As a new brand, I was able to create the brand voice and the brand identity of Zobha…a unique line of women’s and later men’s workout wear and athleisure. Rooted in a super zen meets functional place, I launched the “Wear What Moves You” campaign for site, social and brick & mortar experiences.

What moves you? What gets you out of bed? Or out of your head? What makes you listen? Talk back? What changes your mood? What changes your outlook? What time is class? Where’s my mat? Where did you get those pants? Wear what moves you…Zobha.

*Also, the discount was fun.

Turns out the founder and developer of Legacy West- a 250-acre lush destination lined with coveted retail, dining, residential, hotel and office spaces just outside of Dallas - is a Robert Talbott fan. Saw my name in the writing credits of the RT catalog and tracked me down. Love that.

Opening in Spring 2017, I have been on board with Legacy West since 2015 launching their website, brochures, social media, and most-recently, a super-fun live moving billboard that changes daily  & weekly as the countdown is on for the grand opening.

As if writing a fragrance campaign for someone with 8-pack abs…I mean a vocal & dancing gift, wasn’t enough, I got to meet the man himself…and his mom.  When asked to create three fragrances (men’s, women’s, unisex) I discovered “he” “she” and “us” all could be unearthed from his very own name and the campaign was off. Usher…and his mom…loved it.

Edible Marin & Wine Country is a magazine and website that tells the stories of the extraordinary farmers, ranchers, cheesemakers, fisherfolk, bakers, brewers, winemakers and chefs in Marin, Napa and Sonoma counties.

I was fortunate enough to be a contributor to their holiday edition writing a gift guide that featured local artisans, restaurants, shops and events. Was a labor of love…and I shopped and ate (and drank) my way through all the generous and festive research.

Sometimes you gotta rant. What started as fiery facebook posts ended up as widespread venting on Next Door. Many more to come. Fertile ground.

It's gonna be sooo good...